Bank of America Signs NFL Sponsorship Deal
Posted by Tom Wilkins on Thu 30th August 2007 at 06:00 AM, Filed in Credit News
Bank of America has apparently signed up to a 3 year sponsorship deal with the National Football League.
This is an expansion on a previous agreement that incorporated NFL and team identified credit cards as well as a sports rewards program. It sounds similar to the rewards program set up by the UK’s Barclaycard Football Credit Card - 0% on All Season Tickets.
According to BizJournals:
“Under the new agreement, BofA has launched nationwide NFL Checking, a portfolio of team-specific products that includes debit cards and checks with logos from the Panthers, Dallas Cowboys, New England Patriots and Washington Redskins.
A suite of debit cards and credit cards bearing the NFL logo will be available in November. BofA (NYSE: BAC) will have the exclusive rights in banking services to use the NFL shield logo and other NFL-licensed marks, such as the Super Bowl, in marketing and advertising promotions through the 2009 season. Services include consumer checking and savings; credit, debit and ATM card issuance; wire and currency transfer services; currency-exchange services; and community-development banking. BofA also will have the rights to advertise during NFL games and on NFL-controlled media assets, such as NFL Network and NFL.com.”
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