American Express Red at Wimbledon
I’ve been noticing a big push on the American Express Red Credit Card in the press recently, in particular a high profile link up with Wimbledon. For those of you unaware of this great little card here’s how it could help you, help millions of others.
“Use the new fee free American Express RED (typical 12.9% variable - which isn’t a bad APR considering the average we see is around the 16% mark) and for all your purchases one percent of your spend will go to the Global Fund to help support programmes in Africa for women and children in Africa who are affected by HIV and Aids. Worldwide, there are approximately 40 million people infected by HIV/Aids in sub-Saharan Africa, an issue which clearly has a serious impact on the health and welfare of their offspring. Over 30 million children have been orphaned as a result of the virus already, and 2,000 youngsters are infected every single day. And it doesn’t take much to change people’s lives for the better: as little as 65p provides ten treatments preventing mother to child transmission of the HIV virus. Spending above £5,000 per year will generate a contribution of 1.25% on all spending above that amount.”
This just seems like a great cause and a great idea. Just give while you spend, how hard is that.
The idea for this was apparently developed by U2’s ubiquitous frontman Bono and Bobby Shriver, Chairman of DATA (Debt, Aids, Trade, Africa). It is really a very simple idea for major brands and corporates to contribute a percentage of revenue from licensed products or services to support those affected by HIV/AIDS in Africa. American Express is a founding partner, alongside partners Gap, Giorgio Armani, Converse and Motorola.
Go and sign up now!
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