Annual Percentage Rate (APR).
The yearly cost of a loan, including interest, insurance, and the origination fee (points), expressed as a percentage. Often applied to mortgages, credit cards, and financing.
It always pays to check your APR thoroughly. Many credit card companies employ all manner of trickery to conceal the true rate. A favourite tactic can be a six month discount period in which you receive a very favourable APR, however post discount period your APR shoots up dramatically. You may also be asked to pay a monthly fee on top, which can further skew the true cost/APR.
Be vigilant and read the small print before signing up.
Alliance and Leicester don’t tend to feature very high on the radar of most consumers but their current card offer does give food for thought:

Here’s a summary of just some of the benefits:
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Aesthetically the Marbles is one of our favourite looking credit cards. There are a choice of different designs too.

The offer gives a reasonably low 14.9% APR. Here are some of the other features offered:
- Enjoy 0% per annum on Balance Transfers for 9 months, fixed from account opening.
- Typical 14.9% APR variable.
- Internet delivery insurance.
- Safe shopping promise.
- A decision in 60 seconds when you apply online.
- Manage your account online 24 hours a day.
- Free Travel Accident Insurance.
- Travel deals and special offers.
- Use marbles wherever you see the MasterCard sign - that’s 22 million shops, restaurants etc worldwide and over 600,000 cash machines.
- Take out Payment Protection Insurance, Sentinel Card Protection or Travel Insurance.
Credit Card Cool award a **** ranking out of a potential ***** star ranking for the Marbles Credit Card.
Believe it or not Amazon are dipping their toes into personal credit. Surprisingly the offer isn’t bad either. Here’s what you get:

- 0% for 9 months on balance transfers (up to 3% balance transfer fee)
- 0% for 6 months on purchases
- Typical 15.9% APR (variable)
- £15 Amazon Gift Certificate when you make your first purchase.
With the loyalty programme, use your Amazon.co.uk MasterCard and earn:
- 1 point for every £1 spent at any Amazon website.
- 0.5 points for every £1 spent elsewhere.
- When you have earned 1500 points, you will receive a £15 Amazon gift certificate to spend at Amazon.co.uk.
Credit Card Cool award a *** ranking out of a potential ***** star ranking for the Amazon Credit Card.
Finding a credit card for your business can be traumatic and difficult. The US based Business Gold Rewards makes a pretty good stab of offering something really quite handy.
The features include:
- Save on everyday business purchases
- Fee–free for your first year — a savings of $1251
- No pre–set spending limit
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